Rebuilding Through Chaos: How Ezra Menaged Saved HomeTalk and Scaled It to Success

In this episode of Bullseye Breakdown , Ezra Menaged — CEO of HomeTalk and a key leader at VerticalScope — shares the raw, behind-the-scenes story of saving a digital platform on the brink.

⚡ A $200K/month revenue collapse.
⚡ COVID-19 gut-punch.
⚡ Layoffs, pivots, and a complete reinvention.

Ezra didn’t just survive — he led a turnaround that turned HomeTalk into a thriving newsletter-first business . If you're building, scaling, or navigating chaos, this one’s for you.

🎯 What we cover:

• How to pivot from failure without losing your team

• What makes great newsletters actually work

• Why lean teams win during platform turbulence

• The truth about CEO doubt, imposter syndrome & gut instinct

• Lessons in execution, adaptability, and content strategy

🧠 Insight-packed. No fluff. Just real talk from the trenches of leadership.

• HomeTalk → https://www.hometalk.com

• VerticalScope → https://www.verticalscope.com

Bullseye Breakdown is hosted by Dustin Weaver — founder, entrepreneur, and brand builder. Each week, we go deep with business operators and visionaries to break down the real strategies behind growth, resilience, and leadership.

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